For Shopify brands doing roughly $30k–$250k a month

Know what you actually kept last week.

Every Monday morning you get a short memo: your contribution profit after product costs, shipping, payment fees, refunds and ad spend, what changed since the week before, and three specific things to do this week. Plain English, by email, built from read-only access to your store and ad accounts.

We work by email. No software to install, no passwords to share, and a setup-fee refund if the first month finds nothing worth fixing.

Revenue is easy to see. Profit isn't.

Shopify shows sales. Meta and Google each report their own return on ad spend. Neither tells you what was left after everything was paid for.

  • Platform ROAS vs real orders. We match ad spend to Shopify orders, so you see what each campaign returned in actual sales, alongside what the platform claims.
  • Profit by product. A best seller can lose money once returns, shipping and the ads behind it are counted. The memo shows which ones.
  • Fees and payouts. We flag payment-fee spikes and payouts that don't match what reached your bank, using the payout records Shopify provides.
  • Three actions, not a dashboard. Each memo ends with three concrete steps, each with the numbers behind it.

What's in each memo

  • Contribution profit, net sales, blended ROAS (MER), cost per new customer, refund rate and margin, each vs the prior week
  • A 12-week profit trend
  • Three actions for the week
  • What changed, and why
  • Meta and Google claimed ROAS vs Shopify orders

Before a memo goes out, every number in it is recomputed from the source data. If anything doesn't match, the memo is held for review, not sent.

A sample memo

This sample is built from synthetic data for a fictional candle store, "Larkspur & Pine". It is not a real client and the numbers are not real results. It shows the format and the depth you'd get each week.

The profit leak audit is the first thing you receive after setup: a one-page review of the last 90 days.

Top of a sample Monday profit memo for a fictional store, showing contribution profit, net sales and other weekly numbers

Sample memo. Synthetic data, fictional store.

How it works

Setup takes about one to two weeks, almost all of it on our side. Everything happens by email.

  1. Short questionnaireYour sales channels, ad accounts, shipping and returns setup, and who should receive the memo.
  2. Read-only accessYou create a read-only Shopify app and give view-only access to your ad accounts, following our step-by-step guide.
  3. Costs and a 90-day auditWe confirm your product costs with you, backfill 90 days and send your profit leak audit.
  4. Every MondayYour memo arrives Monday morning. Reply to it with any question.

How data access works

Read-only, under your control, and revocable at any time. We never ask for your passwords and we can't change your store, products, prices or campaigns.

SourceHow you connect itWhat we can do
ShopifyYou create a private custom app for your own store (Shopify admin → Settings → Apps → Develop apps → Dev Dashboard) with read-only scopes only: orders, products, inventory costs and Shopify Payments payouts. You send us its credentials through a one-time secure link, never plain email.Read only. You can uninstall the app at any time, which cuts access immediately.
Meta AdsYou add Ferry Metrics as a partner in Meta Business Manager with view-only access to the ad account.View spend and results. No ability to edit or create ads.
Google Ads, TikTok AdsRead-only / view-only user or partner access to the ad account.View spend and results only.
Product costsShopify's "cost per item" field, or a simple Google Sheet we set up with you once.Used only to calculate your profit.
BankNot needed. We never ask for bank logins or bank access.None.

More detail in our privacy and data policy, including what we store and how we delete it when you cancel.

Pricing

A one-time setup, then a monthly fee. Prices in USD. Cancel the monthly plan any time with one email; there's no long contract.

Founding price · first 10 brands

Founding

$149/mo
+ $450 one-time setup
  • Everything in Standard
  • Price stays the same while you remain subscribed
  • Same setup-fee guarantee
Ask about a founding place

Standard

$199/mo
+ $750 one-time setup
  • Weekly Monday profit memo
  • 90-day profit leak audit at setup
  • Shopify + up to 2 ad platforms
  • Email questions answered within 1 business day
Get started

Setup-fee guarantee

If the memos in your first month don't find anything worth fixing, we refund your full setup fee.

  • "First month" means the first four Monday memos after setup.
  • You decide whether anything was worth fixing. Just email [email protected] within 14 days of your fourth memo; you don't have to justify it.
  • We refund 100% of the setup fee ($450 founding / $750 standard) to the account you paid from, within 7 business days.
  • The monthly fee already paid isn't refunded, and you can cancel the monthly plan at the same time.
  • One refund per business.

Invoiced in USD by bank transfer. Setup is paid before work starts; the monthly fee is billed in advance each month.

For bookkeepers and accountants

If you look after Shopify or Amazon sellers, we can do the payout reconciliation and a monthly profit pack under your firm's name.

  • Payout reconciliation for Shopify Payments, PayPal, Stripe and Amazon settlements, matched to bank deposits, with an exceptions list.
  • Journal imports for QuickBooks Online or Xero, mapped to your chart of accounts.
  • A white-label monthly profit pack with your firm's name and logo, delivered by business day 3.

$1,200 one-time setup + $100 per store per month.

First page of a sample white-label monthly profit pack for a fictional store

Sample profit pack. Synthetic data, fictional store.

Questions

Do I need to install or buy any software?

No. The memo arrives by email. The only thing you set up is a read-only Shopify custom app and view-only ad account access, using our guide.

Can you change anything in my store or ad accounts?

No. Access is read-only or view-only. We can't edit products, orders, prices or campaigns, and you can remove our access at any time.

What if my product costs aren't in Shopify?

That's common. We set up a simple sheet with you once, and you tell us when a cost changes.

How accurate are the numbers?

Every number in a memo is recomputed from the source data before it's sent, and anything that doesn't match is held back. Profit figures depend on the costs you give us, so we confirm them with you during setup.

Do we need to get on calls?

No. We work by email, with a written setup checklist.

What if the memo doesn't find anything useful?

Then you get your setup fee back. If the first four memos don't find anything worth fixing, email us within 14 days of the fourth one and we refund the full setup fee. See the guarantee terms.

How do I cancel?

Reply to any memo or email [email protected]. We stop at the end of the paid month and delete your data as described in our data policy.

Want to see this for your store?

Email us your store URL and which ad platforms you use. We'll reply with what your memo would cover and what setup involves.

Email [email protected]